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Postmodernism

According to the collection of Gucci Hallucination in SS18, Gucci has collabed with the Spanish artist Ignasi Monreal which caused a huge echo in the fashion world, It made create the masterpiece full of fantasy, utopian and dreamlike.

Through the natural elements of the earth, the ocean and the sky, combined with the delicate floral pattern and touching brushstrokes of the Spanish artist Ignasi Monreal, create artwork of SS18 Gucci Hallucination.

The eye-catching product with the fascinating campaign, that reflects Gucci try to harmonize the Gucci style into many art approaches.

IDEA AND DESIGN DEVELOPMENT

- GUCCI

BRAINSTORMING

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THEME : 

BEHIND THE CLOTHES

As Gucci is the luxury fashion brand famous in the world, the delicate detail with excellent crafts combing to the innovative concept by the designer, to painstaking each product would be the masterpiece of Gucci.

I would like to organize the exhibition in the Gucci museum about the production behind the clothes to express the effort and idea of the designer.

FINAL WORK

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