UTOPIA IS A FASHION BRAND THAT CONDUCTS BY SUSTAINABLE FASHION SYSTEM CONTENT. ITS SERVICE IS AN ECO- PLATFORM THAT OFFERS THE GARMENT UPCYCLING, GARMENT RENTAL AND FASHION PERSONALIZATION. THE CONSUMERS CAN LEASE A PAIR OF ORGANIC JEANS, AND AFTER A MONTH CAN KEEP, SWAP OR RETURN THEM. WE AIM TO CHANGE CONSUMER BEHAVIOR THROUGH CIRCULAR FASHION BUSINESS AND GARMENT ENHANCEMENT.